American Idol Product placement

American Idol is often noted for advertising its sponsors during the show's runtime. Being the number one rated show in the United States, it costs around $705,000 for a 30-second commercial. Coca-Cola is a major sponsor in the U.S., and all the judges, hosts, and contestants are seen consuming beverages out of cups bearing the Coca-Cola logo, while contestants and host Ryan Seacrest gathering for a "Keeping It Real" segment between songs in the "Coca-Cola Red Room", the show's equivalent to the traditional green room. (During rebroadcast on ITV in the U.K., the Coca-Cola logo is obscured in the shots.) After every Wednesday results show, the remaining contestants and host meet in the Coca-Cola Red Room to discuss next week's theme; the footage of this meeting is shown at the start of the following Tuesday's performance show. Voting is made possible by Cingular Wireless, and viewers who cast votes on Cingular Wireless cellular telephones benefit from lower billing costs. Kellogg and Pop-Tarts are also two major sponsors, especially of the cast tour that follows the end of every season. Products from the Ford Motor Company also receive prominent product placement; contestants appear in Ford commercials on the results shows, and the final 2 of season four won free Mustangs. In addition, the American Idol logo strongly resembles the Ford Motor Company logo (both are blue ovals featuring cursive script). Contestants will occasionally don Old Navy clothing during performances, and celebrity stylist Steven Cojocaru has appeared in previous seasons to assist contestants with picking out wardrobe pieces from Old Navy. Clairol hair care products also sponsors the show, with contestants usually getting Clairol-guided hair makeovers after the first two or three episodes during the round of 12.